//  CLIENT  //

Barratt Homes

//  PROJECT  //

Online campaign pages
Bespoke module designs

//  BACKGROUND & BRIEF  //

On becoming Barratt Homes' lead digital agency we took on the maintenance, updates and running of their four sister websites (Barratt Homes, Barratt London, David Wilson Homes and Ward). Our brief was to make iterative improvements via regular releases to the websites off the back of user testing, a strategic roadmap and customer insights. The projects varied greatly in size, depth and priority as well as being design, UX and/or tech focused. The campaign project was designed to convince people who would not normally consider buying a new build to change their perceptions by highlighting the Barratt Homes proof points and giving them reasons to believe.

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//  THE SOLUTION  //

Seven new pages were created for the campaign: Built to last, Warm, Designed around you, Smart design, A place for everything, Where your family grows and Green. Each page was made up of a flexible modular template that was CMS editable allowing the client to choose from a selection of modules to bring the content to life. The modules consisted of video, galleries, photography, editorial, testimonials, did you know modules, illustrations and calculators.

//  THE RESULTS  //

A dramatic 220% rise

in people clicking through to find out about offers available to them.

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