Monthly update magazine
BT Update was a monthly magazine that came with your paper bill that replaced the On Vision magazine. Our brief was to come up with a way of combining additional content – BT calls and lines and BT Infinity – as well as the original BT Vision content in a succinct way.
The size and number of pages got reduced so we had to consider how we were going to portray all this information in a cohesive way without coming across as trying to sell the customer anything. How? '10 ways the get more from BT this month'. Editorially this held the magazine together and visually we hung the content around the '10 ways' theme each month tying in all three offerings in a simple yet effective way.
Zoe is a very clear communicator, down to earth and straight forward in presentations earning her the upmost respect with clients.