The Bull Beaumaris
Branding
Photography art direction
UX
Design
The Bull Beaumaris (formally Ye Olde Bulls Head Inn) offers two types of accommodation, a 500 year old inn – The Bull; and a modern, stylish boutique hotel – The Townhouse located just next door set in the most beautiful and rural of settings. In addition it offers two types of eateries, a fusion of modern and traditional – The Brasserie; and a luxurious fine dining experience – The Loft.
The Bull was in desperate need of a revamp to reinvigorate it's inconsistent branding as well as its out-dated non responsive website. There was also a desire to increase online bookings by simplifying the process – in particular when booking on mobile devices.
The site needed to appeal to weekenders, those wanting a 'staycation', local diners and foodies as well as business guests. Local competition from other restaurants in particular meant The Bull needed to work hard to retain it's existing customers as well as enticing new customers. Its existing photography was dated and weak and the content was uninspiring.
Every aspect of Zoe’s input into this process has been exemplary. Initially at short notice Zoe travelled up to Anglesey to clarify the brief and at the same time appraise our business. The website design was done with real creative flair and her attention to detail is second to none.
It made sense to keep a graphic of some sort of the ‘bull’ due to it’s name and heritage. The overall look and feel became more contemporary and clean yet maintained a traditional feel with elements such as a serif typeface and a sophisticated colour palette.
As photography played a huge part in bringing both these gorgeous hotels and the exquisite food to life as well as the quaint local area, we decided a photoshoot was in order. This allowed us to really showcase the full breadth of the Bull’s offerings – reinforced further with the new tag line: ‘Escape. Explore. Unwind’ – to give the website the new lease of life it so desperately needed. Along with a complete tone of voice overhaul and rewrite, the site has become an attractive booking tool with enticing appeal.
since launch of new site plus a significant increase in mobile usage including online bookings.
